Describe your products in 3 words.
Uncomplicated. Adventurous. Fun.
How did you come up with the idea for this product?
It was simply a problem that we found frustrating ourselves so decided that instead of complaining we’d try and do something about it! We originally started with the idea of just a beautifully designed compass for a bike, but then thought we could make that smarter – Beeline was born.
What makes your product special?
It’s completely different from any kind of cycling navigation device out there at the moment in so many ways. We’ve put a huge amount of effort into making it beautiful and extremely easy to use. From the strap that connects to any bike in seconds to the intuitive app interface and the month long battery life. Of course the most distinct element is the form of navigation that not only gets you from A to B effectively but liberates you and helps you explore your surroundings
What has been the best part of your experience?
There have been so many great moments along the way. A couple of real highlights have been the Kickstarter campaign, when the world told us they loved what we were making, and then a year on when the first batch of Beelines finally rolled of the production line in their thousands. However, I think the best thing has been building a team of amazingly fun, talented people who we now have the privilege of working with every day
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